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[Jahangir936]

Facebook currently offers 16 different display advertising formats. These range from Premium LikeAds, where you can become a direct fan of a fan page by clicking the Like button, to Marketplace EventAds, which promote an event on your own Facebook page, to Sponsored Stories domains, which promote an external website.

However, not all of the formats telemarketing data offered are actually suitable for B2B companies. Therefore, the goals to be achieved with the ad placement should be clearly defined in advance. These serve as a starting point for selecting the appropriate ad format.

A sensible use for B2B:
Premium video comment ads are generally recommended for increasing awareness of a B2B company and thus its Facebook page. These allow users to watch and like videos directly via the ad. This type of ad engages Facebook users, and the user's friends are also made aware of the fan page by seeing the friend's interaction with the page in their stream.

Premium Poll Ads and Sponsored Stories Post Likes are particularly suitable for increasing customer loyalty due to their interaction opportunities. These ad formats are only seen by fans of the fan page, encouraging them to interact with the company, thereby strengthening their connection to the company.

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