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Phone Number marketing is one of the most effective ways to communicate with your customers, with high engagement and conversion rates. It’s more cost-effective and personalized than many other marketing channels, fostering stronger customer relationships without breaking the bank.

This article will walk you through the basics of Phone Number marketing and provide some best practices and examples to help you build an effective Phone Number marketing program.

What is Phone Number Marketing?
Short Message Service (SMS) marketing uses text messaging to build relationships with customers and communicate promotional information. Goals of Phone Number marketing include generating leads, convincing recipients to click on a link, and sharing a customer's order or profile information.

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Phone Number marketing messages often contain copy, emojis, eye-catching images, links, and other options to China Phone Number List facilitate purchases. They are usually sent to subscribers in bulk. Since SMS messages are sent directly to mobile phones, the open rate is almost instant, and most messages are read within minutes of delivery.

How Phone Number Marketing Works
Strategically, email and Phone Numbermarketing are similar. The goal of Phone Number marketing, like email marketing , is to sell, get the word out, or build loyalty. SMS is an owned marketing channel —the sender has full control over the phone number list and distribution, and businesses can send one-to-one or one-to-many messages, depending on the target.

As with email marketing, you should send marketing messages via SMS with your customers’ permission.

Shopify makes it simple to get SMS permission during checkout. To enable this feature, follow these steps .

Once you have your subscribers’ permission, you can set up automated text messages that are triggered based on customer actions, such as order confirmations or shipping updates.

Or, you could send a text message to a few hundred customers that says:

New Product Announcement
Limited-time specials, such as limited-time discounts and free shipping
Subscribers-only offers
Flash Sale
SMS lucky draw
Loyalty Program
Product listing reminder
Phone Number marketing requires a short code, which is equivalent to a company email address. The short code is a short, easy-to-remember five to six digit number.



To opt in to receive your text messages, buyers need to text a keyword (e.g. HOTSAUCE) to this short code. Since opting in to text messages requires this active behavior, it’s a great way to build a list of high-intent subscribers and reduce the presence of fake numbers:

A hot sauce shop sends text messages to subscribers after receiving a sign-up keyword.
Before you start a marketing campaign to send out promotional messages, you need to build a list of opt-in phone numbers.

Typically, this list is collected from potential and existing customers, so if you’re not generating traffic to your website yet, it’s probably too early to consider Phone Numbermarketing. First, invest time in building your contact list.

Here’s an example of how athleisure brand Alo Yoga built its text message subscriber list by offering discounts to new site visitors:

A pop-up window advertises a 15% discount for submitting a mobile phone number.
Phone Number marketing performs well during peak shopping seasons, when spam is high, paid advertising costs are high, and consumers are distracted. It’s also a great way to automate customer communications. Write texts and set triggers, then let your marketing tools send texts at the best time.

Best Phone Number Marketing Software
For Shopify store owners, getting started with Phone Number marketing is simple, as there are a variety of purpose-built apps to choose from. All Phone Number marketing platforms that can be found in the Shopify App Store have built-in compliance features. Many platforms also offer templates for common scenarios, such as order updates, as well as integrations with all your business tools.

Here are four popular text message marketing services:

Postscript . Build automated and personalized SMS messages at scale with Postscript. Pricing is based on usage.
Klaviyo . Send text messages to audience segments via Klaviyo’s triggers, using historical and real-time data.
Attentive . Big brands using Attentive have hundreds of thousands of subscribers, including Sephora, Coach, and Williams-Sonoma.
Yotpo . Yotpo is a popular Phone Numbermarketing app with pay-as-you-go pricing.
9 Examples of Excellent Phone NumberMarketing Messages
There are many uses for Phone Number marketing, from flash sales and special offers to customer feedback and product restock alerts. Here are some examples to inspire your Phone Number marketing strategy.

Flash sale news
A text message promotes a flash sale with product images, emojis, and links.
Short, powerful text messages are a great way to promote a one-time flash sale or major promotion. Since you’re communicating with voluntary subscribers, most recipients are likely to respond positively.

Line breaks, emojis, and product images ensure that promotional information is easy to understand.

Warm-up SMS
The text message suggests that customers add products to their carts in advance.
Before launching your flash sale, don’t forget to pre-launch it. Sending a few promotional text messages a few days before the event can help increase conversion rates. Many people like to think about what they’re going to buy in advance, so it’s wise to remind them before the sale starts.

Feedback Message
A series of text messages with emojis asking for customer feedback.
Text messaging is the right format for conversational commerce and is an effective way to enhance engagement with your customers.

For example, when you’re developing new product ideas, you could send a text message to you rcustomers asking for their opinions. If they respond, you’ll have the opportunity to have a valuable one-on-one discussion that makes them more likely to make a purchase.
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