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Take the following factors into account: The size of your bid Relevance score Ad quality Estimated action rates Competition The demographics of your target audience Ad placement You can also use your Facebook ad and promote it on Instagram since they are both parts of the network called Meta now: Facebook Ad Manager Ad placement options include Instagram Feed.


Instagram Explore, and Instagram Stories. So, how much will an Instagram ad cost you? A different study by WordStream revealed the following average prices for ads philippines photo editor on this platform: Average cost per engagement CPE. Average cost per click CPC/PPC. Average cost per thousand impressions CPM. According to this research, Facebook is considered a bit cheaper than Instagram.



However, in terms of deliverability, Instagram can bring better results, especially if you’re targeting younger audiences. So, we highly recommend exploring Instagram advertising at least with a minimal trial budget. Advertising costs on TikTok TikTok is a baby compared to giants like Instagram and Facebook. Yet it is one of the most popular social media networks right now – it has billion active monthly users.
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